Weakliem’s First Rule of Application Development states, roughly, that design is less important than
functionality. While I agree in principle I think his
proof is lacking in a number of places. Specifically, he
states: “Recall that when Google first appeared, most
search engines embraced the design philosophy still in
evidence at MSN.com: bright and noisy, yet roughly
equivalent in functionality. Google was positively
audacious in both its austerity and its function. …
Similarly, My employer’s website is frequently ridiculed
for being amateurishly designed” What I think he forgets
is all design, however amateurish, still conveys
something. Google’s (to my eyes incredibly ugly) logo said
“hey, we’re a bunch of geeks having some fun” which
exactly matches the company culture and helps attract all
those PhDs that Google employs. Similarly Gordon’s
employer’s website looks like it was designed by someone’s
cousin, but that is the right look for its clients. It
gives the website credibility with the consumers who put
down a large chunk of change for a holiday they can only
afford once a year. Good design is design that is right
for the target audience, which can be something very
different to aesthetically pleasing design.